As the Christmas season approaches, First Western Bank is excited to kick off its 10th annual “100 Cheers” week on Monday, December 9, 2024. This holiday tradition showcases the bank’s commitment to being a community partner and spreading cheer across the seven regions First Western serves.
First launched in 2014 as part of First Western’s 50th anniversary celebrations, the “100 Cheers” campaign began with the tagline “100 Cheers for 50 Years,” featuring random acts of kindness to bring holiday cheer. The initiative has grown into a tradition that resonates with employees, customers, and local community members.
In 2024, First Western Bank is dedicating the week to completing 100 acts of “cheer” in only five days. These tasks range from volunteering and surprising individuals by paying for meals to writing cards and delivering small gifts to brighten someone’s day.
“100 Cheers has always been about giving back to the communities we serve during the holiday season,” said Brenda K. Foster, President & CEO of First Western Bank. “This year is especially meaningful as we celebrate both the 10th anniversary of this tradition and 60 years of community banking. We’re honoring our legacy of giving back and continuing to build connections in the communities we’ve served since 1964.”
Community members are encouraged to follow along with the 100 Cheers campaign by visiting @bankfirstwestern on Facebook and Instagram throughout the week.
First Western Bank & Trust was founded in Minot, North Dakota, in 1964 and now employs over 360 individuals in North Dakota, Minnesota, and South Dakota.